Contact

Team members talk casually in the office
#thoughts#ideas

Forward thinking

Get to know our perspective on the latest issues in digital marketing, adtech and performance measurement. And let us know your point of view.
Contact
Stephan Koch
CPO
Share your thoughts.

Topics, knowledge and news from the attribution universe

Non-consent bias

Find out all about the phenomenon of non-consent bias. What is it? What risks does it bear and – last but not least – how can you face them?

Find all the answers.

NAVIGATING THE LANDSCAPE

An examination of Exactag's alternatives to Google's Consent Mode and Enhanced Conversions

MMM and extrapolation don't answer to the GDPR

What options are there to provide a future proof data collection approach?

Demystifying server-to-server tracking

Now is the time to start re-thinking your tracking approach to provide future-proof tracking.

Introduction to marketing attribution

An overview for marketing decision makers.

Get your attribution right

Avoid misconceptions when comparing modern DDA with media mix models and incementality testing.

5 questions to ask when someone says attribution is dead

Maybe you have heard industry commentators suggesting that recent development is a swansong for attribution. No, it's not.