Stephan Koch
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Topics, Knowledge and News from the attribution universe

MMM and extrapolation don't answer to the GDPR

What options are there to provide a future proof data collection approach?

Server-side tracking attribution

Now is the time to start re-thinking your tracking approach to provide future-proof tracking.

Get your attribution right

Avoid misconceptions when comparing modern DDA with media-mix-models and incementality testing.

Introduction to marketing attribution

An overview for marketing decision makers.