By taking into account data from every user and all their touchpoints, we help marketers eliminate the bias introduced by using incomplete or imprecise data.
We measure the critical marketing dimensions that control digital media, including at the campaign (line item), partner (publisher), creative, and placement levels. We also provide advertisers with crucial data and insights into their customer journeys.
c) Data privacy
Marketing teams can benefit from the completeness and depth of data necessary to optimize their marketing by taking advantage of our innovative, balanced approach that adheres to today’s privacy regulations.