Our Journey

Exactag is a cloud-based marketing attribution platform transforming the way businesses see their customer journeys. We give CMOs and marketing decision-makers the confidence to optimize how they invest their budgets and allocate marketing resources based on a data-driven attribution approach.

We help businesses create and maintain a unique data set to measure performance, develop meaningful reports and gain valuable insights using our best-of-breed algorithms and market-leading approaches.

Since 2010 we’ve always been forward-looking, creating innovative approaches to support data-driven businesses:

2011-2012

Developed and launched the first version of our Customer Journey Tracking and Attribution

2013

Germany’s largest mail-order company adopts the Exactag platform

2014

Launched the first global data-driven attribution approach, analyzing every touchpoint and delivering daily results

2015

Launched the first “Direct Marketing Model” for attribution

2016

The Exactag platform is now being adopted by market leaders in e-commmerce and travel

2017

Launched the first integrated product combining data-driven attribution and media mix modeling

2018

Developed an automated Baseline model allowing brand impact to be added into attribution

2019

Every day Exactag analyzes over €2bn in sales transactions on its platform

2020

Deployment of Covid-19 impact models for customer journeys and attribution

2021

Despite GDPR, Exactag continues to track 100% of user’s data thanks to its privacy-complaint anonymous measurement and attribution

2021

Exactag starts offer cookieless tracking and extends its granular tracking to the walled gardens