Our Journey
The Exactag story began in 2010 in Düsseldorf. In the past 13 years, we've repeatedly launched innovative features for performance measurement.
Exactag is a cloud-based marketing attribution platform transforming the way businesses see their customer journeys. We give CMOs and marketing decision-makers the confidence to optimize how they invest their budgets and allocate marketing resources based on a data-driven attribution approach.
We help businesses create and maintain a unique data set to measure performance, develop meaningful reports and gain valuable insights using our best-of-breed algorithms and market-leading approaches.
Since 2010 we’ve always been forward-looking, creating innovative approaches to support data-driven businesses
2011-2012
Developed and launched the first version of our Customer Journey Tracking and Attribution
2013
Germany’s largest mail-order company adopts the Exactag platform
2014
Launched the first global data-driven attribution approach, analyzing every touchpoint and delivering daily results
2015
Launched the first “Direct Marketing Model” for attribution
2016
The Exactag platform is now being adopted by market leaders in e-commmerce and travel
2017
Launched the first integrated product combining data-driven attribution and media mix modeling
2018
Developed an automated Baseline model allowing brand impact to be added into attribution
2019
Every month Exactag analyzes over €2bn in sales transactions on its platform
2020
Deployment of Covid-19 impact models for customer journeys and attribution
2021
Despite GDPR, Exactag continues to track 100% of user’s data thanks to its privacy-complaint anonymous measurement and attribution
2021
Exactag starts offer cookieless tracking and extends its granular tracking to the walled gardens