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Learn all about Marketing Performance and Measurement
From dashboard to defensible numbers: Why journey-level transparency is non-negotiable
The moment numbers are questioned, measurement stops being an analytics topic and becomes a credibility topic. Journey-level transparency isn't just…
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Three questions to check whether your attribution is biased.
To help you assess your own measurement setup, here are three simple questions to spot self-attribution in your reporting.
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Beyond the spike: Black Week Insights from ROAS and Customer Journeys
How efficient are our marketing investments and how much of this performance is truly driven by marketing? We analysed Black…
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Reporting the truth – or distorting it? One Campaign, two realities
Two reporting tools, one campaign: one shows 51 conversions. The other shows 8. Which one is reporting the truth and…
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The hidden driver behind every MMM
Marketing Mix Modeling has never been more accessible. Just plug your data into Robyn or Meridian, hit run, and voilà:…
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A new era of search
Unveiling the invisible: understanding AI Assistant Traffic in Attribution
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Meta Certification for MMM
Exactag is now certified partners with Meta for both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), we’re proud to…
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Optimize your Black Friday Strategy with MMM
Are you wondering if you’re making the most out of this shopping event? Learn all about the hidden risks, the…
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We take triangulation a step further.
MMM, MTA, incrementality & causal tools: Explore the art of combining sophisticated methods for measuring marketing performance.
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