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Get to know our perspective on the latest issues in digital marketing, adtech and performance measurement. And let us know your point of view.
Learn all about Marketing Performance and Measurement
Reporting the truth – or distorting it? One Campaign, two realities
Two reporting tools, one campaign: one shows 51 conversions. The other shows 8. Which one is reporting the truth and…
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The hidden driver behind every MMM
Marketing Mix Modeling has never been more accessible. Just plug your data into Robyn or Meridian, hit run, and voilà:…
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A new era of search
Unveiling the invisible: understanding AI Assistant Traffic in Attribution
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Meta Certification for MMM
Exactag is now certified partners with Meta for both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), we’re proud to…
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Optimize your Black Friday Strategy with MMM
Are you wondering if you’re making the most out of this shopping event? Learn all about the hidden risks, the…
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We take triangulation a step further.
MMM, MTA, incrementality & causal tools: Explore the art of combining sophisticated methods for measuring marketing performance.
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Navigating the landscape
An examination of Exactag's alternatives to Google's Consent Mode and Enhanced Conversions
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Non-consent bias
Find out all about the phenomenon of non-consent bias. What is it? What risks does it bear and – last…
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Demystifying server-to-server tracking
Now is the time to start re-thinking your tracking approach to provide future-proof tracking.
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