Three stand-alone modules are available so you can choose what’s necessary for your business
This module helps you focus on incrementality by identifying the incremental value each channel delivers to your overall campaign performance. Using historical data, we quantify base demand, seasonal patterns, trends, and business impact disruptions to create a baseline channel. By assigning a share of weekly conversions to this channel, you receive an updated evaluation for your online channels. This means you can work with the most realistic ROI numbers, ensuring you’re making the best budget allocation decisions to achieve best performance.