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Learn all about Marketing Performance and Measurement
Meta Certification for MMM
Exactag is now certified partners with Meta for both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), we’re proud to…
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Optimize your Black Friday Strategy with MMM
Are you wondering if you’re making the most out of this shopping event? Learn all about the hidden risks, the…
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We take triangulation a step further.
MMM, MTA, incrementality & causal tools: Explore the art of combining sophisticated methods for measuring marketing performance.
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Navigating the landscape
An examination of Exactag's alternatives to Google's Consent Mode and Enhanced Conversions
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Non-consent bias
Find out all about the phenomenon of non-consent bias. What is it? What risks does it bear and – last…
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Demystifying server-to-server tracking
Now is the time to start re-thinking your tracking approach to provide future-proof tracking.
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MMM and extrapolation don't answer to the GDPR
What options are there to provide a future proof data collection approach?
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Get your attribution right
Avoid misconceptions when comparing modern DDA with media mix models and incementality testing.
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