AUTOMATE YOUR BID MANAGEMENT WITH PRECISION
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Did you know that many bid management or campaign management tools allow you to feed them with external data as input for their bid optimization? Considering that most of these tools only have data from a few channels, this feature enables advertisers to leverage valuable knowledge derived from complete and granular journey data.
Attribution Push automates the transfer of detailed analysis results directly into your bid management or campaign management systems, enabling faster, more accurate decision-making and reducing marketing costs by up to 36%. The results you receive are powered by a unique, comprehensive data set collected from various sources and analyzed by sophisticated algorithms.
Experience the ease of AI-driven, automated bid management and elevate your marketing performance with full data integration.
- Broad compatibility: Thanks to our neutral position and proven success cases, we have been able to create more seamless connections to partner systems than any other marketing performance platform.
- Custom metrics integration: It seamlessly integrates custom metrics tailored to your specific needs.
- Most granular data: It pushes thousands of precise data points into the bid manager and because we update our attribution models daily, you always base your marketing decisions on the freshest data (read more here).
- Neutral, unbiased measurement: We ensure the equitable treatment of all data, providing an unbiased, cross-channel analysis without favoritism – all in just one platform (read more here)
How it works
Our advanced machine learning algorithms assess the impact of every individual touchpoint daily, ensuring that insights are accurate and unbiased. By considering all touchpoints across channels, we eliminate distortion and favoritism.
The processed data is then seamlessly integrated into your partner systems for bid optimization, whether on a touchpoint level or aggregated by order, campaign, or tactic. Once set up, this automated bid management process runs continuously, optimizing your campaigns with the best data available — without any manual effort.
The power of the underlying data
At the core of Attribution Push is the strength of our sophisticated machine-learning algorithms, which update daily to provide you with the most accurate and fresh data possible. By pushing thousands of precise data points into your bid manager, this feature empowers you to make informed decisions that enhance the efficiency and effectiveness of your campaigns. Whether it’s tracking customer journeys across channels or understanding the true value of each touchpoint, our data foundation is built to drive superior optimization results.
Full customizability
No two businesses are the same, and neither are their metrics. Attribution Push offers unparalleled flexibility, allowing you to integrate custom metrics such as basket value, product margin, or customer lifetime value. Advertisers can even push results for different conversion types, such as lead generation and purchase. If cancellations matter to your business, you can also incorporate status updates. This level of customization ensures that you are optimizing based on your business priorities and the corresponding insights, leading to more accurate targeting, better budget allocation, and ultimately, higher ROI.
Integrated partners
With our automated bid management feature, you don’t have to build data pipelines alone, nor are you limited to a small set of bid management tools. We have established connectors to many leading tools in the market. You can find an overview of our partners here.
If your preferred partner is not listed, just let us know, and we will reach out to integrate them.
Connect with us to explore how our automated bid management (Attribution Push) can minimize your workload and cut down your marketing costs!
Contact UsProven success
Our automated bid management feature enables you to significantly reduce marketing costs by up to 36% – a result achieved by our clients, including OBI, PSD Bank, and Deutsche Bahn. Learn more about how these advertisers have successfully optimized their marketing spend through our fully automated, integrated, and precise Attribution Push:
Getting started
Ready to boost your bid management process? Getting started with Attribution Push is easy. You can set it up quickly and error-free, ensuring a smooth and efficient process that maximizes your marketing performance.
- Set up the new conversion type in your bid manager
- Define the metric and conversion events you want to base your push on
- Exactag takes care of the rest and will start pushing data the next day
Read more about “Three success factors for automating your bid management” here.
Our team of experts will guide you through the integration process, ensuring that you can quickly begin benefiting from automated bid management and data-driven optimizations. Connect with us to explore Attribution Push to automate your bid management.
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