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Maxim­ize Your Marke­ting Effec­tive­ness

Better insights. Better marketing decisions. Better results.

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Helping brands measure their marketing performance.

The Exactag platform allows you to reshape and future-proof your measurement through unique data collection and cutting-edge algorithms. In doing so, you build a powerful database, make smarter decisions, and deliver more effective campaigns quickly and easily.

By managing marketing performance data on one platform, you can adopt a data-driven attribution approach to efficiently allocate marketing budgets, even pushing the data into bid management tools.

You can overcome today’s cookieless and consent-driven challenges. Integrating data from clean rooms, user-level and micro-aggregated data collection, and hundreds of publisher APIs, allows you to gain deeper insights into customer journeys and incremental media performance.

And instead of relying on a one-size-fits-all algorithm, we employ bespoke algorithms to harness today’s heterogenous data’s full potential and merge results into a unified database and view. By adopting our approach, you can have the seamless marketing attribution and marketing mix model integration you want.

Crafting success for OBI

Exactag’s attribution enhances the performance of Google Shopping campaigns by 18%.

Non-consent bias

Risks of a phenomenon all marketers should know and how to face it.

GA4 vs. Exactag

Find out how we stack up against Google’s new Analytics solution.

EXACTAG
MARKE­TING PER­FOR­MANCE
PLAT­­FORM

Data processed in parallel DATA ENRICHMENT DATA COLLECTION DATA-DRIVEN ATTRIBUTION MMM ENHANCEMENTS MODEL HARMONIZATION DATA UTILIZATION Incrementality Attribution for Clicks Tensor Creation Full View Impact Data Clean Rooms Publisher APIs Custom Data CRM Data ERP Data Costs Baseline Direct Marketing MMM TV User-Level Measurement Micro-Aggregated Measurement USER Level Data Exports User Interface API Endpoints ASSET Level Data GROUP Level Data AdTech Integration ML ML

Data Collection

Take advantage of our new data collection approach and realize your data's full power.

Data Enrichment

Enhance your data quickly and efficiently to gain the richest insights, so you drive the most effective marketing.

Data-driven Attribution

Gain channel insights at an unmatched level of granularity to quantify the impact on your conversions, optimize your activities and deliver better advertising.

MMM Enhancements

Extend your attribution to more channels by using our modules. Then easily integrate them into your attribution and media mix modeling.

Model Harmonization

Ensure you have a single source of truth for evaluating your marketing performance and have total confidence in your results.

Data Utilization

Access the information you and your stakeholders need and take full advantage of the insights to ensure your marketing makes a difference to the business.

Manage your marketing performance data in one platform. Select the modules that support your business – today and tomorrow. Automate your tech stack data integration quickly and easily. Give each stakeholder the information they need in the format they want, whether dashboards, custom reports, or granular data.

Server-side tracking

Get control over all your data. First-party tracking and S2S tracking will empower you. Get to know your options.

Get your attribution right

Avoid misconceptions when comparing modern DDA with media-mix-models and incrementality testing.

Attribution Push

How Deutsche Bahn uses attribution data to drive its automated bidding for Microsoft Advertising.

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