Helping brands measure their marketing performance.

The Exactag platform allows you to reshape and future-proof your measurement through unique data collection and cutting-edge algorithms. In doing so, you build a powerful database, make smarter decisions, and deliver more effective campaigns quickly and easily.

By managing marketing performance data on one platform, you can adopt a data-driven attribution approach to efficiently allocate marketing budgets, even pushing the data into bid management tools.

You can overcome today’s cookieless and consent-driven challenges. Integrating data from clean rooms, user-level and micro-aggregated data collection, and hundreds of publisher APIs, allows you to gain deeper insights into customer journeys and incremental media performance.

And instead of relying on a one-size-fits-all algorithm, we employ bespoke algorithms to harness today’s heterogenous data’s full potential and merge results into a unified database and view. By adopting our approach, you can have the seamless marketing attribution and marketing mix model integration you want.