Maximize Your Marketing Effectiveness

Better insights. Better marketing decisions. Better results.

We help transform how you work by offering a cloud-based Marketing Performance Platform that empowers you to deliver more effective campaigns. Our unrivalled wealth of data, from data clean rooms, anonymous tracking, user-level tracking, and publisher APIs, provides you with unique insights into your customer journeys and media performance.

You can apply this granular, complete data to make more informed decisions, optimally allocate your marketing spend, enhance your attribution, and maximize the impact of every campaign – even in cookieless environments. And our unique algorithms for view and click data help you overcome the challenges of working with increasingly heterogeneous and diverse data sources.

Anonymous measurement

Rely on 100% of your click tracking data, not incomplete inferred information. Get to know our legally verified data collection.

Full view impact

Overcome the walled gardens and cookie deletion challenges. Benefit from our partnerships with leading publishers.

EXACTAG
MARKETING PERFORMANCE
PLATFORM

Data Collection

Take advantage of our new data collection approach and realize your data's full power.

Data Enrichment

Enhance your data quickly and efficiently to gain the richest insights, so you drive the most effective marketing.

Data-driven Attribution

Gain channel insights at an unmatched level of granularity to quantify the impact on your conversions, optimize your activities and deliver better advertising.

MMM Enhancements

Extend your attribution to more channels by using our modules. Then easily integrate them into your attribution and media mix modeling.

Model Harmonization

Ensure you have a single source of truth for evaluating your marketing performance and have total confidence in your results.

Data Utilization

Access the information you and your stakeholders need and take full advantage of the insights to ensure your marketing makes a difference to the business.

Manage your marketing performance data in one platform. Select the modules that support your business – today and tomorrow. Automate your tech stack data integration quickly and easily. Give each stakeholder the information they need in the format they want, whether dashboards, custom reports, or granular data.

Server-side tracking

Get control over all your data. First-party tracking and S2S tracking will empower you. Get to know your options.

Get your attribution right

Avoid misconceptions when comparing modern DDA with media-mix-models and incrementality testing.

Attribution Push

How Deutsche Bahn uses attribution data to drive its automated bidding for Microsoft Advertising.

Exactag has been uncovered as hidden champion

A recent study by the Ministry of Economic Affairs, Industry, Climate Action and Energy of the State of North Rhine-Westphalia and the Research Center for SMEs at the University of Trier recognized Exactag as a hidden champion. Our CEO Jörn Grunert says he’s “surprised, delighted, humbled and proud”.

Read the whole story on LinkedIn.

Trusted by