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Maxim­ize Your Marke­ting Effective­ness

Better insights. Better marketing decisions. Better results.

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Your gateway to advanced marketing performance.

The Exactag platform allows you to reshape and future-proof your measurement through unique data collection and cutting-edge algorithms, even in today’s cookieless and consent-driven world. In doing so, you build a powerful database, make smarter decisions, and deliver more effective campaigns quickly and easily.

Instead of relying on a one-size-fits-all algorithm, we employ bespoke algorithms to harness today’s heterogenous data’s full potential and merge results into a unified database and view. By adopting our approach, you can have the seamless MTA (marketing attribution) and MMM (marketing mix modeling) integration you want.

Helping brands measure their marketing performance.

Exactag empowers marketers to confidently manage their marketing efforts by uniquely combining rigorous data collection, sophisticated algorithms, and complete transparency—a rare offering in the market.

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    Crafting success for OBI

    Exactag’s attribution enhances the performance of Google Shopping campaigns by 18%.

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    Advanced Marketing Mix Modeling

    We provide you a 360° perspective on your marketing efforts.

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    We take triangulation a step further.

    MMM, MTA, incrementality & causal tools: Explore the art of combining sophisticated methods for measuring marketing performance.

    EXACTAG
    MARKE­TING PERFOR­MANCE
    PLAT­FORM

    Data processed in parallel DATA ENRICHMENT DATA COLLECTION DATA-DRIVEN ATTRIBUTION MMM ENHANCEMENTS MODEL HARMONIZATION DATA UTILIZATION Incrementality Attribution for Clicks Tensor Creation Full View Impact Data Clean Rooms Publisher APIs Custom Data CRM Data ERP Data Costs User-Level Measurement Micro-Aggregated Measurement USER Level Data Analytics Interface Scenario Analysis ASSET Level Data GROUP Level Data Bid Adjustment ML ML TV Baseline Non- digital Impact API + Exports

    Data Collection

    Take advantage of our new data collection approach and realize your data's full power.

    Data Enrichment

    Enhance your data quickly and efficiently to gain the richest insights, so you drive the most effective marketing.

    Data-driven Attribution

    Gain channel insights at an unmatched level of granularity to quantify the impact on your conversions, optimize your activities and deliver better advertising.

    MMM Enhancements

    Extend your attribution to more channels by using our modules. Then easily integrate them into your attribution and media mix modeling.

    Model Harmonization

    Ensure you have a single source of truth for evaluating your marketing performance and have total confidence in your results.

    Data Utilization

    Access the information you and your stakeholders need and take full advantage of the insights to ensure your marketing makes a difference to the business.

    Manage your marketing performance data in one platform. Select the modules that support your business – today and tomorrow. Automate your tech stack data integration quickly and easily. Give each stakeholder the information they need in the format they want, whether dashboards, custom reports, or granular data.

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    Server-side tracking

    Get control over all your data. First-party tracking and S2S tracking will empower you. Get to know your options.

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    Get your attribution right

    Avoid misconceptions when comparing modern DDA with media-mix-models and incrementality testing.

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    Attribution Push

    How Deutsche Bahn uses attribution data to drive its automated bidding for Microsoft Advertising.

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