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Maxim­ize Your Marke­ting Effective­ness

  • MORE ROAS.
    ZERO GUESSWORK.
    FULL AUTOMATION.

    Unlock marketing improvements with trusted data mastery and advanced analytics.

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  • MULTI-TOUCH
    ATTRIBUTION

    Understand how every journey contact performs - across multiple attribution models.

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  • MARKETING
    MIX
    MODELING

    From fast insights to deep knowledge:
    MMM that drives growth.

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    TRUSTED BY 100+ BRANDS IN 115 MARKETS

    Your advantage in a world of skewed analytics

    • Better data foundations

      Tired of fragmented data? Exactag combines campaign, cost, and conversion data from clean rooms, publisher APIs, and first-party tracking into one unified structure - fully consent-compliant and monitored by our experts.

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    • Smarter models for smarter decisions

      Our automated framework unites MMM, MTA, causal inference, and incrementality - delivering granular, trustworthy insights that outperform outdated attribution models.

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    • Turning insights into action

      What good are insights if they don’t drive action? Exactag feeds cross-channel insights into your bid managers and campaign tools - enabling automated adjustments and smarter optimizations that deliver measurable impact.

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    Explore our end-to-end platform

    1. Capture

    2. Structure

    3. Measure

    4. Model & Attribute

    5. Analyse & Report

    6. Activate

    100% of your data. No distortion.

    Imagine a complete, undistorted view of every customer event – clicks, views, engagements, and conversions – even in a cookieless, consent-driven world. With our proprietary tracking technology and access to a wide range of public and non-public APIs, you capture every data point. We seamlessly integrate cost, revenue, and profit details along with customer and product information, providing you with an unfiltered foundation for strategic decision-making.

    No detail left behind.

    We take your raw data and meticulously organize it to reveal the full customer journey. Exactag combines data across multiple hierarchy levels – from individual user interactions to microaggregates and assets – ensuring that no nuance is lost. Unlike generic BI tools, our purpose-built database is designed specifically for marketing performance analysis, delivering the granular insights you need to map and understand every touchpoint.

    Precision data, immediate clarity.

    Our user interface delivers near-time data that illuminates your entire customer journey. From ad delivery and generated traffic to engagement and final output, you gain a comprehensive overview of your advertising performance. This clarity ensures that every stakeholder stays fully informed and empowered to make data-driven decisions.

    Triangulated precision.

    Our advanced modeling and attribution approach pinpoints the true drivers behind your conversions. Leveraging cutting-edge algorithms from attribution, causal inference, and marketing mix modeling, we provide a clear, cross-channel view of your performance. Supported by a granular, objective database, our fully operationalized triangulation process seamlessly integrates every step from data collection to modeling and reporting.

    Unleashing data’s full potential.

    Our reporting capabilities extend well beyond pre-built dashboards. With a flexible reporting engine, you can create custom reports that tap into our extensive data foundation and insights from multiple attribution models. In addition to a broad range of performance metrics, our interface offers robust tools for deep journey analysis and scenario planning, helping you refine your strategy with precision.

    Empower your stakeholders.

    Every insight you generate becomes immediately actionable. We deliver full access to your data – from raw tracking information to final results – via robust API endpoints and file exports. This ensures that data scientists and analysts have all they need for deep dives, while our unmatched API suite seamlessly pushes insights to bid managers for automated optimization.

    Empowering every role:

    Accelerate, simplify, and empower

    Revenue Accelerator

    Maximize your media investments and drive growth.

    Efficiency Booster

    Save time by automating data flows and reports.

    Insight Powerhouse

    Centralize your data for smarter, deeper analyses.

    Connection Builder

    Integrate seamlessly with your ad and martech stack.

    Where systems connect and insights flow

    Our platform integrates with hundreds of solutions, including ad managers, CDPs, CRMs, ERPs, and BI.

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    Proven success: Insights from our customers

    Introducing a new approach of measuring the impact of views on conversions

    "It's great to see innovative MTA solutions like Exactag's Full View Impact Modeler reduce the gap between platform-owned and 3P metrics."

    Rapid integration of a unified measurement platform across 18 markets

    "With the help of Exactag, we gain a complete and comprehensive view of the performance of our shops and marketing channels."

    Integrating new standards in measuring app conversions

    "The new app-tracking removes the last blind spot on our attribution map and has revolutionized the evaluation of our in-app campaigns."

    18% performance boost for Google Shopping campaigns achieved for OBI.

    13% reduction in SEA costs with Exactag's Attribution Push.

    "We are delighted with the results."

    28% cost reduction in display advertising through automation.

    "We identified new insights into the potential of specific channels we hadn’t previously recognized. "

    Honoured by

  • Ministry of Economics

  • Focus Money

  • SZ Institute

  • BFSZ

    • With Exactag, you’re not just making decisions based on data - you’re making decisions based on data you can trust.

    Security & Compliance

  • Proprietary 
Data
Collection

  • Comprehensive Resources & 
Best Practices

  • Verified GDPR Compliance

  • Hosting in Germany

    • See how it works. Book a demo today.

    Get to know our solution and understand how you can benefit from all the features you need in just one platform.

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