The new way
of attribution.
Don't settle for one-size-fits-all models. With Exactag, every datapoint is captured, validated, and analyzed with the right algorithm - delivering data-driven attribution you can truly trust.
The right algorithm at every step: MTA build on on innovation and trust.
We believe in precision over shortcuts. Different signals deserve different methods – that’s why Exactag applies tailored algorithms to clicks, views, and offline data. The result: attribution that reflects reality, not assumptions.
For over a decade, Exactag has been pioneering attribution standards – combining proprietary tracking, exclusive partnerships, and advanced algorithms to deliver results you can rely on.
Our mission: transform complexity into clarity and empower marketers with actionable insights.
What sets our MTA apart:
- Proprietary, neutral tracking for unmatched data quality
- Tailored algorithms instead of one-size-fits-all modeling
- Granular insights across clicks, views, publishers, campaigns and creatives
- Seamless automation for activation in your tools and platforms
- Trusted, transparent results that turn data into decisions
With Exactag, you’re not just measuring performance – you’re pioneering the future of attribution. Turning data into decisions, insights into impact, and marketing into measurable growth.
Our data-driven attribution has been following a strict incrementality approach for years. Taking into account both successful and unsuccessful journeys, we analyze thousands of events in parallel to identify those journey patterns that will predict which will drive conversions.
Because every situation consists of a wealth of touchpoints – clicks or other engagements – each defined by multiple parameters, including channel, tactic, campaign and publisher, our unmatched granularity enables you to optimize all your activities at a tactical and operational level.
And because we update our attribution models daily, you always base your marketing decisions on the freshest data, so your marketing remains relevant.
We also want to ensure you’re not limiting your insights to just traditional paid media channels. That’s why we allow you to benefit from attribution across your content marketing, personalization, onsite tools, and chat function so you can deliver true omnichannel success.
We don’t just analyze data – we make sure it’s collected right.
Reliable attribution begins with a solid data foundation. Unlike solutions that rely solely on pre-existing data, we take ownership of the data foundation.
From day one, we collect the right data with the right structure – creating a neutral and robust data layer that enables everything else: attribution, automation, and meaningful optimization.
Exactag combines proprietary tracking, exclusive integrations, and enrichment from walled gardens to build a neutral, complete, and business-ready dataset.
Measuring Ad Impressions
As social platforms increasingly look to prevent users from exiting their ecosystem, their actions and views must be measurable to avoid distorting attribution efficiency metrics.
As a result, view attribution has never been more critical in social advertising and beyond. Digital marketing relies on measuring all ad impressions, especially for large brands. Failure to do so risks conversions being assigned to organic channels, which act as a proxy for views.
Our unique data includes ad impression data from all channels at an unmatched level of granularity so you can quantify the impact on conversions better. Based on the data, our algorithm reveals the impact on views of organic clicks considering time decay.
Adding offline for a 360° view with MMM
Exactag integrates MTA with Marketing Mix Modeling to cover both digital and offline channels. That means you don’t need to choose between clicks, views, or MMM – we bring it all together in one platform.
Multiple perspectives. One interface.
With Exactag, you don’t have to choose just one attribution model. Our UI is designed so you can easily switch between different perspectives – rule-based, data-driven, view-based, or long-term with Marketing Mix Modeling (MMM).
You’ll see the same KPIs through different lenses, making it simple to compare results and understand how clicks, views, and offline channels truly contribute to conversions.
Switching perspectives is as easy as applying a filter or configuration in the grid. That way, you get transparency, flexibility, and a full picture of your marketing impact – all in one platform.
