100% of your data. No distortion.
Imagine a complete, undistorted view of every customer event – clicks, views, engagements, and conversions – even in a cookieless, consent-driven world. With our proprietary tracking technology and access to a wide range of public and non-public APIs, you capture every data point. We seamlessly integrate cost, revenue, and profit details along with customer and product information, providing you with an unfiltered foundation for strategic decision-making.
No detail left behind.
We take your raw data and meticulously organize it to reveal the full customer journey. Exactag combines data across multiple hierarchy levels – from individual user interactions to microaggregates and assets – ensuring that no nuance is lost. Unlike generic BI tools, our purpose-built database is designed specifically for marketing performance analysis, delivering the granular insights you need to map and understand every touchpoint.
Precision data, immediate clarity.
Our user interface delivers near-time data that illuminates your entire customer journey. From ad delivery and generated traffic to engagement and final output, you gain a comprehensive overview of your advertising performance. This clarity ensures that every stakeholder stays fully informed and empowered to make data-driven decisions.
Triangulated precision.
Our advanced modeling and attribution approach pinpoints the true drivers behind your conversions. Leveraging cutting-edge algorithms from attribution, causal inference, and marketing mix modeling, we provide a clear, cross-channel view of your performance. Supported by a granular, objective database, our fully operationalized triangulation process seamlessly integrates every step from data collection to modeling and reporting.
Unleashing data’s full potential.
Our reporting capabilities extend well beyond pre-built dashboards. With a flexible reporting engine, you can create custom reports that tap into our extensive data foundation and insights from multiple attribution models. In addition to a broad range of performance metrics, our interface offers robust tools for deep journey analysis and scenario planning, helping you refine your strategy with precision.
Empower your stakeholders.
Every insight you generate becomes immediately actionable. We deliver full access to your data – from raw tracking information to final results – via robust API endpoints and file exports. This ensures that data scientists and analysts have all they need for deep dives, while our unmatched API suite seamlessly pushes insights to bid managers for automated optimization.
