Katharina Thürer

Katharina Thürer is responsible for marketing communications and strategic enablement at Exactag, with a focus on making complex marketing measurement topics accessible, structured, and actionable. She specializes in translating attribution, analytics, and data-driven decision-making into clear narratives for marketing and commercial teams.

In her work, Katharina bridges technical measurement concepts with real-world business needs. She supports the development of sales and creates content that explains how modern measurement approaches work and how companies can use them to improve marketing performance. She is particularly interested in how marketing organizations can move from fragmented reporting to robust decision frameworks that truly connect data to strategy. Her goal is to help build a measurement logic that CMOs and CFOs trust, enabling performance discussions that focus on steering decisions rather than debating numbers.