MEET USAT DMEXCO 2026!23. + 24. September, Cologne
We’ll be there and we’d love to see you!
This year, you will find us right where the conversation is happening: on stage at the BVDW Masterclass. Come say hello, and bring your toughest questions on Measurement and Performance Marketing.
Join our BVDW Masterclass “From Brand Love to Brand Affairs”
Esther Cahn, Nils Giese (Edelman), Kathrin Krumbach (Deutsche Telekom), and Eva Katharina Rücker (IKEA) talk about what the shifting relationship between people and brands means for campaign planning, budget allocation, and measurement, and how the mid-funnel can be steered with confidence today.
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Where to find us!
🎤 From Brand Love to Brand Affairs: Why the Mid-Funnel is becoming the Make-or-Break zone for Performance Marketing
📌 BVDW Masterclass, DMEXCO 2026: Thursday, September 24 · 11:30–12:00
The Masterclass will take place in German. All detailled information about the topic and participants you will find here:
I want to know moreTalk to our Experts
At Exactag, we are committed to advancing the future of digital measurement and marketing strategy. Join our experts at DMEXCO for insightful discussions and learn how our expertise and solutions can help your business stay ahead in a rapidly evolving industry.
Whether you want to navigate the challenges of a cookieless future, optimize customer journey tracking, demystify triangulation, or get inspired by case studies and trends, we’re here to engage with you.
Let’s meet and discuss how Exactag can support your goals and drive measurable success.
Esther Cahn, VP Strategy & Customer Growth
From individual touchpoints to overarching marketing strategy: Learn how to turn complex media and measurement ecosystems into confident decisions by combining strategic steering, Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to break down silos and drive sustainable growth.
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Sven Fiehler, Sales Director
Sven, our seasoned attribution expert with over a decade at Exactag, isready to help you take your next steps. Explore how to leverage your data, overcome integration challenges, and refine your marketing strategy for maximum ROI.
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Philipp Siebenthaler, Head of Account Management
Philipp is eager to share advanced insights and innovative use cases based on data-driven modeling. Uncover features that go beyond the standard and discuss your views on change management within different organizations.
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Stephan Koch, COO
Stay on top of the latest industry news and trends with Stephan. Dive into the impact of antitrust cases and the role of gatekeepers in performance measurement. Delve deeper into the topic of triangulation, and discover how to combine cutting-edge algorithms to ensure you’re not misled by flashy features.
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Jörn Grunert, CEO
Are you curious about how digital business and measurement have evolved? Connect with Jörn to exchange views on local and international markets, reflect on industry developments, and discuss future-proof strategies. Let’s explore the trends shaping the future of measurement together.
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