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Exactag achieves second Meta Certification

Exactag is now certified partners with Meta for both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), we’re proud to be among Meta’s trusted few.

Exactag's second Meta certification marks a major milestone in marketing measurement excellence

Exactag’s latest certification with Meta elevates our marketing measurement capabilities to a new level. Now certified partners with Meta for both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), we’re proud to be among Meta’s trusted few.

For today’s marketing leaders, this isn’t just another tool – it’s a robust, fully integrated framework to measure and optimize across all channels and timeframes.

Integrated insights across all timeframes through triangulation

The Exactag platform unifies sophisticated algorithms to provide comprehensive measurement through triangulation. Our Multi-Touch Attribution (MTA) offers immediate, granular optimization in digital marketing; Causal Inference supports mid-term impact analysis; and Marketing Mix Modeling (MMM) evaluates performance across digital and non-digital channels for long-term insights. Incrementality testing further enhances these insights, allowing you to see the direct impact of your efforts.

Consistent, cohesive measurement built for modern marketing

The approach to integration isn’t just about stacking up new features – it’s about delivering a single, cohesive experience that gives you the full picture without the friction. By merging data collection, model results, and insights delivery into one streamlined process and platform, we help your team cut through complexity of data silos or conflicting metrics.

Unlike other tools that depend on third-party data, Exactag ensures unbiased, first-party data collection for digital channels, providing the trustworthy insights you need to make informed decisions.

Here are some of the benefits our partnership with Meta can offer you

Delivering high-quality data:

Leverage models that integrate the best possible data for Meta campaigns, ensuring precise and actionable insights.

Ensuring unbiased measurement:

Our algorithms are state-of-the-art, neutral, ensuring unbiased and effective performance evaluation.

Accessing dual expertise:

Benefit from expert support on both sides – Meta and Exactag – to design optimized campaign strategies and derive actionable recommendations.

Benefit from cutting-edge solutions:

Tap into ongoing innovations and new opportunities from collaborative projects between Meta and Exactag, driving continued growth and success.

Expertise to support your needs

With demand for data-driven insights growing, Exactag’s strength lies in its team of experienced data scientists and consultants. Industry experts like Esther Cahn and Pascal Weichbrodt bring deep expertise in custom MMM projects, tackling complex challenges such as pricing models and brand impact analysis. Our team is here to guide you with tailored strategies and actionable insights, ensuring your marketing efforts are both efficient and impactful.

Future-focused innovation with Meta

Together with Meta, Exactag is driving innovation in performance measurement. We are collaborating on research initiatives that advance cross-channel measurement and optimize media investments. Exactag and Meta are committed to helping you make informed, data-driven decisions that connect every element of your marketing efforts.

Are you ready to explore how this partnership can transform your marketing measurement?

Let’s talk about how Exactag and Meta can support your goals.