Exactag is now a Meta Business Partner
We are excited to announce that Exactag has become a Meta Business Partner, and we believe this collaboration will significantly benefit advertisers. With Meta as one of our global partners, we have established a new benchmark for marketing performance measurement.
Through our partnerships, we are able to enhance our attribution models, and optimize marketing on Meta's platforms to a degree never seen before. Here are some of the benefits our partnership with Meta can offer advertisers:
What exactly are the benefits for advertisers?
- Detailed data on views
Now we can open the walled gardens for you. Instead of relying on aggregated data from public API or non-deterministic data, we have view data for micro-aggregates. - Attribution for views
With granular view data, we can deliver true attribution across all platforms, tactics, and creatives, allowing for more sophisticated algorithms. From here, marketing activities in Meta’s ecosystem can be better assessed and analyzed. - Better optimization
We can help you remove the traditional blindness that occurs when platforms put in place measures to keep users on their sites. The granularity and frequency of results will be a pleasant surprise for those used to conventional Marketing Mix Modeling (MMM) approaches.
And more is yet to come. We look forward to joint projects in attribution and unified marketing modeling.
Partnerships with purpose
This partnership is just the latest in a line of initiatives we have started to ensure our customers can overcome the hurdles they face today in making performance measurement work.
After Google and Pinterest, this is our third major partnership. All help enhance the measurement of ad views and micro-aggregates in our analysis, including non-trackable user traffic, without relying on unclear extrapolations. These new approaches to data collection result in an unparalleled data set for reporting and modelling marketing results.
Today's complex data landscape means many market players have solely switched their focus to Marketing Mix Modelling. After all, it's easier to carry out: it only requires aggregate level data, and every channel has the same data structure. But easier doesn't mean better. What's critical to realize is that the attribution of the past has been superseded by modern approaches incorporating new data types and algorithms that deliver sophisticated and granular results. But it's hard to do well. That's why we are one of only a handful of attribution providers among Meta's partners offering these services.
To learn more about how our solutions can benefit your business, please email us, and we will be happy to discuss your needs.
