# Exactag: Better insights\. Better marketing decisions\. Better results\.

> Optimize you marketing performance with a platform combining future\-proof tracking, best\-of\-breed algorithms and flexible data provision\.

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## Pages
- [About Exactag](https://exactag.com/)
- [Contact Us](https://exactag.com/contact/)
- [Privacy Policy](https://exactag.com/privacy-policy-website/)
- [Privacy Policy Event](https://exactag.com/privacy-policy-event-cs/)
- [Privacy Policy for UI and help center](https://exactag.com/privacy-policy-for-ui-and-help-center/)
- [Privacy Policy Webinar](https://exactag.com/privacy-policy-webinar/)
- [Tracking Privacy Policy](https://exactag.com/privacy-policy/)
- [Success Stories](https://exactag.com/faq/case-studies-attribution/)
- [Insights](https://exactag.com/faq/news-and-insights/)
- [Multi\-Touch Attribution](https://exactag.com/features/data-driven-attribution/)
- [Marketing Mix Modeling](https://exactag.com/features/marketing-mix-modeling/)
- [Features](https://exactag.com/features/)
- [Data Collection](https://exactag.com/features/data-collection/)
- [Data Enrichment](https://exactag.com/features/data-enrichment/)
- [Model Harmonization](https://exactag.com/features/model-harmonization/)
- [Data Utilization](https://exactag.com/features/data-utilization/)
- [Integrations and Connectors](https://exactag.com/company/partners-and-api/)
- [Analytics User Interface](https://exactag.com/analytics-user-interface/)
- [Ways to enhance your marketing with Exactag](https://exactag.com/faq/user-interface/)
- [Use Case Analyst](https://exactag.com/use-case-analyst/)
- [Use Case C\-Level](https://exactag.com/use-case-c-level/)
- [Use Case Channel Manager](https://exactag.com/use-case-channelmanager/)

## Posts
- [Navigating the complexities of Marketing Mix Modeling \(MMM\)](https://exactag.com/navigating-the-complexities-of-mmm/)
- [AI Channel Tracking](https://exactag.com/ai-channel-tracking/)

## Blog\-Posts
- [How to know whether to trust your MMM results](https://exactag.com/blog-post/how-to-know-whether-to-trust-your-mmm-results/): MMM numbers that don't match reality erode trust fast, here's how to know if your marketing mix model deserves yours\.
- [How to close the marketplace attribution gap](https://exactag.com/blog-post/how-to-close-the-marketplace-attribution-gap/): Your biggest sales channel may be the one your marketing measurement completely ignores\.
- [The Google Signals Update: and why it could quietly hurt your Marketing Performance\.](https://exactag.com/blog-post/google-signal-update/): Google is removing a privacy control many advertisers relied on\. Here's what changes on June 15 and what it reveals about your measurement setup\.
- [Reporting the truth \- or distorting it? One Campaign, two realities](https://exactag.com/blog-post/reporting-or-distorting-the-truth/): Two reporting tools, one campaign: one shows 51 conversions\. The other shows 8\. Which one is reporting the truth and which one is distorting the truth?
- [Beyond the spike: Black Week Insights from ROAS and Customer Journeys](https://exactag.com/blog-post/beyond-the-spike-black-week-insights-from-roas-and-customer-journeys/): How efficient are our marketing investments and how much of this performance is truly driven by marketing?  We analysed Black Week performance across multiple customer datasets from different industries\. Here is what we found: 

## Authors
- [Esther Cahn](https://exactag.com/exactag_author/esther-cahn/)
- [Katharina Thürer](https://exactag.com/exactag_author/katharina-thurer/)
- [Philipp Siebenthaler](https://exactag.com/exactag_author/philipp-siebenthaler/)

## Optional
- [Sitemap index](https://exactag.com/sitemap_index.xml)